Intercell — Thirteen ADE gatherings
Thirteen events. 70+ artists. Three key locations. Together with the Intercell team, we built the campaign for their iconic ADE run.
The visual direction draws on the imagery of Ilse Kind, artist and creative director at Intercell: organic forms layered with graphic elements that move and interact with the visuals, echoing that same organic energy throughout the campaign. Pushing 13 events live at once was a challenge in itself. It meant producing over 260 assets, all consistent, all on brand, and all ready to launch together.
The key visual plays with depth: visual and graphic elements act as masks for one another, with text disappearing into the image, popping out from behind it, and sliding back to the front. The graphic shapes follow the contours of the visual itself, tying everything together into one cohesive whole.
By combining six photos from different spaces inside BAJES, we built a complete 30-second fly-through for the announcement campaign.
The technique behind it: Gaussian Splatting. Instead of reconstructing traditional 3D geometry, Gaussian Splatting represents a scene as millions of tiny 3D points captured from photographs. Using the depth information from the render, we added graphic elements that interact with the space.
