Intercell

Thirteen events. 70+ artists. Three key locations. During ADE, most campaigns come down to a line-up post. For its 2026 ADE run, Intercell wanted a campaign that lives beyond the names: a week people choose for the experience, where every post ties back to one idea.

That idea is the colony, developed by Ilse Kind, artist and creative director at Intercell. A week with no fixed route, moving as one organism. Ilse filmed real ants on analogue film, and her footage became the imagery of the campaign. In almost daily contact with the Intercell team, we built the graphic and layout system around it. Because people see a campaign in fragments, one post at a time, every single post had to work as a way in.

Pushing 13 events live at once meant producing over 260 assets, all consistent and ready to launch together. Almost every event of the run sold out.

Year: 2026 Creative direction: Ilse Kind Graphics: By SOLO 3D & Edit: By SOLO

Key visual

The key visual plays with depth. Image and graphic elements act as masks for one another, so text disappears into the footage, pops out from behind it and slides back to the front. The graphic shapes follow the contours of the imagery itself, tying everything into one whole.

3D Fly-through

The line-up announcement had to tell the story, not just list names. From six photos taken inside BAJES, we built a 30-second fly-through using Gaussian Splatting, a technique that turns photographs into millions of tiny points in 3D space. Using the depth of the render, the graphics move through the space with the camera.