Audio Obscura
Audio Obscura takes electronic music beyond the club, into places that rarely open their doors to a DJ: Het Concertgebouw, the space under the Rijksmuseum, De Nieuwe Kerk, even the A10 ring road. For ADE 2026, the G-Star RAW factory.
For years, the location was the story, and every visual was a photograph of the space. This year, the campaign had to carry what an Audio Obscura night always delivers, wherever it takes place: its feeling, and the artists who create it. So we introduced 3D for the first time. The visuals still start from the architecture of the factory, but they no longer document it. They turn it into an atmosphere.
Year: 2026 Creative direction: By SOLO 3D & Edit: By SOLO Sound design: Tom van de Ven Photos: Brada Media
Key visuals
Graphic direction
Alongside the 3D, we created a graphic system with the same clean, mystic feel. Layouts stay minimal and give the visual room. A random blur on individual characters moves at the pace of the 3D, so letters slip in and out of focus the way the building does. Type and image read as one, from still posters to motion.
Graphic direction