AMF 2026
In 2025, we rebranded AMF. For the 2026 edition, on 24 October during Amsterdam Dance Event, the task was to evolve that identity, not replace it.
The 2025 key visual was built on three elements: a centred cross, a graphic grid and glitched typography. This year, we gave them depth. Literally. The grid became a 3D structure built around the same cross, now floating in space. AMF gives us the room to decide what works for the event and where it goes next.
From there, the concept runs through every touchpoint: key visuals, a full year of social content, merchandise and the signage at the arena, from wayfinding to flags and fence banners. AMF 2026 is sold out.
Year: 2026 Concept: By SOLO 3D & Edit: By SOLO Merchandise: GEKKO Agency
Key visuals
Merchandise
Event merch has two kinds of buyer. Some want the line-up on their chest, others just want something good to wear. Together with GEKKO Agency, we made one T-shirt for each: one carrying the line-up, one designed to stand on its own. Both speak the visual language of the 2025 identity.
Flexible system
The identity is built to be used. The centred cross works as a drag and drop frame: drop any footage inside it and a new post is ready. The glitched transitions follow the same logic. A full year of AMF social content was made with this system, consistent from the first announcement to the last of 40,000 tickets.