AMF

For over a decade, AMF has been one of the leading events in the dance industry, bringing the world’s biggest DJs to the Johan Cruijff Arena. Over the years, their main focus has been EDM, but they have embraced a variety of genres along the way. As music continues to evolve, it’s time to expand the representation of emerging genres that have been growing in popularity, ensuring that AMF evolves alongside the ever-changing landscape of electronic music.

With this rebranding, we aim to preserve what AMF stands for rather than take a drastic turn. AMF remains the world’s biggest nightclub, featuing the biggest artists, breathtaking stage designs, and Amsterdam’s most iconic festival. That won’t change, however, the new look and feel will reflect a more modern, forward-thinking identity, with an even stronger emphasis on Amsterdam as our home base.